Blank Street’s Influence And Popularity

By Nicolette Falce '29

Throughout the West Village, Blank Street Coffee has become a significantly popular place to visit after school. Its unique ways of creating drinks like matcha and coffee easily lure customers and teenagers into their business. Drinks such as the White Chocolate matcha, Ginger Snap lattes, and the classic Strawberry matcha easily become a hit on social media and spread over all platforms like TikTok and Instagram. The popularity of their drinks on social media has caused lots of people to line up outside their stores and wait in long lines to get a taste of all they have to offer.

Its influence on the matcha and coffee industry has left a notable impact on creative advertising and led other businesses to follow in their footsteps.  Blank Street displays the

epitome of good marketing, showing that it can increase the amount of sales in a business and allow the business to easily succeed. Blank Street’s influence on these industries is leading other cafes and coffee shops to amplify their own marketing with their own creative spin, especially on social media. Other coffee shops across the country like The Nitro Bar and Cha Cha Matcha have used marketing tactics similar to Blank Streets and have been able to increase customers and sales. These newly famous cafes have also contributed to a resurgence in matcha. Millions of Americans have a new found love for the savory green tea and have enjoyed this variety of flavors that coffee shops have to offer.  

Specifically for Notre Dame, each day lots of students enjoy grabbing drinks after classes and love the feeling of having a convenient coffee shop that is within reach of school. Blank Street Coffee has become incredibly famous from their intricate seasonal flavors using their imagination to create an outstanding business. Their creativity has sparked all over the world and has opened locations from Boston to London. Blank Street offers a great and convenient coffee shop essence, and their legacy has altered the cafe industry forever.

Photo Courtesy of Secretmanchester.com

Edited by Thea Fletcher '26, Catherine Polatidis '26 and Ms. Brilliant

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