By Valentina Cauchi ‘28
By now every teenage girl has heard of Stockholm style, as it’s one of the most
beloved fashion trends of 2024. Stockholm style, inspired by the Swedes is a whole
aesthetic blend of modern minimalism and street wear, creating an effortless and cool look. A true Stockholm inspired outfit consists of baby pinks, navy blues, stripes, a mixture of chunky and dainty gold jewelry, hoop earrings, Golden Gooses or Isabel Marant shoes, obviously worn with a Longchamp.
Within the past few months, Scandinavian chic evolved to more than just clothing but now into a lifestyle with home
decor, hairstyles, and makeup looks. The iconic bouncy blowout isn’t complete without the glowy, natural makeup look. The most perfect products to achieve the Stockholm makeup look include Charlotte Tilbury beauty wands, any cream-based products and little to no mascara. Of course done with a pinky lip treatment from Rhode or Clarins. Scandinavian style homes include unique dishware, coffee table books, ruffle blankets and duvets, floral sheets, chunky gold mirrors, ottomans, aesthetic posters and light pink carpeting.
Matilda Djerf, the Stockholm It Girl of 2024, the founder of Djerf Avenue and t
the all-around cool girl heavily influences Stockholm style. Djerf Avenue is a highly successful brand, selling hair products formulated by Matilda Djerf herself, elevated basics, bedding, home remedies, and their iconic berries and summer fruit robe! Djerf Avenue has done multiple pop-ups around the globe, with multiple being in New York City. Last March, Djerf Avenue took over NYC with their soho pop-up, which filled the city with girls walking with their special edition “Djerf Avenue NYC” light blue shopping
bags, Their long lines, Swedish candy carts, slick hair and free goodies caused commotion and dragged lots of attention to the brand. The line to get in was hours long and wrapped around blocks from Greene Street to Broadway.
Filippa Montana, the face of Stockholm style is an 18-year-old based in Stockholm. Filippa has a dream wardrobe and influences the style to girls all over the world.
All Photos Courtesy of @matildadjerf on Instagram
Sources: @stockholm.vibez and @stockholmlovestyle on TikTok
Edited by Carolina Kondas '28, Catherine Grace Polatidis '26 and Ms. Brilliant
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